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A downward-sloping demand curve will ensure that:


A) P = MR.
B) P > MR.
C) P < MR.
D) P = MC.

E) B) and C)
F) A) and D)

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Suppose that you build a new jumbo jet that can carry five times more passengers than any other competitor. You have high fixed costs due to the quantity of capital used to build the jets, and average cost is decreasing for all levels of demand. In this case, your monopoly would result from:


A) sunk costs.
B) location.
C) economies of scale.
D) government restrictions.

E) A) and D)
F) All of the above

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Which of the following is TRUE?


A) Instead of applying the marginal decision rule, monopoly firms just set the price as high as possible.
B) If demand is downward-sloping, P = MR.
C) If demand is downward-sloping, P = ATC.
D) If demand is downward-sloping, P > MR.

E) A) and D)
F) B) and D)

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Use the following to answer questions: Use the following to answer questions:   -(Table: Lunch)  Look at the figure Lunch. Joe makes and sells picnic lunches to people taking all-day rafting trips on the river. The marginal cost and average cost of each lunch are a constant $4. If Joe is one of many firms in a competitive industry, what is consumer surplus in the long run? A)  $4 B)  $10 C)  $180 D)  $360 -(Table: Lunch) Look at the figure Lunch. Joe makes and sells picnic lunches to people taking all-day rafting trips on the river. The marginal cost and average cost of each lunch are a constant $4. If Joe is one of many firms in a competitive industry, what is consumer surplus in the long run?


A) $4
B) $10
C) $180
D) $360

E) A) and C)
F) C) and D)

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Use the following to answer questions: Use the following to answer questions:   -(Table: Prices and Demand)  The New Orleans Saints have a monopoly on Saints logo hats. The marginal cost of producing a hat is $18. If the Saints increase the number of hats they sell from four to five, the quantity effect is a(n)  _____ in total revenue of _____. A)  decrease; $20 B)  increase; $20 C)  decrease; $8 D)  increase; $8 -(Table: Prices and Demand) The New Orleans Saints have a monopoly on Saints logo hats. The marginal cost of producing a hat is $18. If the Saints increase the number of hats they sell from four to five, the quantity effect is a(n) _____ in total revenue of _____.


A) decrease; $20
B) increase; $20
C) decrease; $8
D) increase; $8

E) B) and D)
F) B) and C)

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If a firm has market power, the marginal revenue curve always lies below the demand curve.

A) True
B) False

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Use the following to answer questions: Use the following to answer questions:   -(Table: Demand and Total Cost)  Look at the table Demand and Total Cost. Lenoia runs a natural monopoly producing electricity for a small mountain village. The table shows Lenoia's demand and total cost of producing electricity. The marginal revenue of the fourth unit of production is: A)  $200. B)  $250. C)  $450. D)  $500. -(Table: Demand and Total Cost) Look at the table Demand and Total Cost. Lenoia runs a natural monopoly producing electricity for a small mountain village. The table shows Lenoia's demand and total cost of producing electricity. The marginal revenue of the fourth unit of production is:


A) $200.
B) $250.
C) $450.
D) $500.

E) B) and C)
F) C) and D)

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Market structures are categorized by:


A) the number and size of the firms.
B) whether products are differentiated and the extent of advertising.
C) the number of firms and whether products are differentiated.
D) the size of the firms and the extent of advertising.

E) None of the above
F) A) and C)

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If the local phone company, a monopolist, perfectly price-discriminated, it would have lower total surplus than a monopolist that doesn't use price discrimination.

A) True
B) False

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An oligopoly that engages in price discrimination will charge higher prices to customers with the most inelastic demand.

A) True
B) False

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To maximize profits, an airline will offer _____ prices to customers with _____ demand.


A) higher; inelastic
B) higher; elastic
C) lower; inelastic
D) the lowest; the least

E) B) and C)
F) A) and D)

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The demand curve facing a monopolist is always:


A) the same as the industry's demand curve.
B) perfectly elastic.
C) unit-elastic.
D) perfectly inelastic.

E) None of the above
F) B) and C)

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A

Use the following to answer questions: Figure: PPV Use the following to answer questions: Figure: PPV   -(Figure: PPV)  Look at the figure PPV, which shows the demand and marginal revenue for a pay-per-view football game on cable TV. Assume that the marginal cost and average cost are a constant $40. If the cable company practices perfect price discrimination, deadweight loss will be: A)  $180. B)  $100. C)  $40. D)  $0. -(Figure: PPV) Look at the figure PPV, which shows the demand and marginal revenue for a pay-per-view football game on cable TV. Assume that the marginal cost and average cost are a constant $40. If the cable company practices perfect price discrimination, deadweight loss will be:


A) $180.
B) $100.
C) $40.
D) $0.

E) B) and C)
F) A) and D)

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Price discrimination leads to a _____ price for consumers with a _____ demand.


A) higher; more elastic
B) higher; perfectly elastic
C) lower; more elastic
D) lower; less elastic

E) B) and C)
F) All of the above

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C

Most electric, gas, and water companies are examples of:


A) unregulated monopolies.
B) natural monopolies.
C) restricted-input monopolies.
D) sunk-cost monopolies.

E) B) and D)
F) C) and D)

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Suppose that you build a high-speed, magnetically powered transportation system from New York to Los Angeles, and you are the only firm providing this service. High fixed costs resulting from the enormous quantity of capital used in this system enable decreasing average cost for any conceivable level of demand. Your monopoly would result from:


A) control of a scarce resource or input.
B) technological superiority.
C) increasing returns to scale.
D) government-set barriers.

E) A) and B)
F) None of the above

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Use the following to answer questions: Use the following to answer questions:   -(Table: Demand for Lenny's Coffee)  Look at the table Demand for Lenny's Coffee. Lenny's Café is the only source of coffee for hundreds of miles in any direction. Lenny is selling two cups of coffee. If he lowers the price and sells three cups of coffee, the _____ effect will dominate the _____ effect, and total revenue will _____. A)  quantity; price; decrease B)  price; quantity; increase C)  price; quantity; decrease D)  quantity; price; increase -(Table: Demand for Lenny's Coffee) Look at the table Demand for Lenny's Coffee. Lenny's Café is the only source of coffee for hundreds of miles in any direction. Lenny is selling two cups of coffee. If he lowers the price and sells three cups of coffee, the _____ effect will dominate the _____ effect, and total revenue will _____.


A) quantity; price; decrease
B) price; quantity; increase
C) price; quantity; decrease
D) quantity; price; increase

E) None of the above
F) B) and C)

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Bob owns a trout farm with monopoly power in North Carolina. Bob's optimal output occurs where marginal revenue _____. Because of monopoly power, Bob's supply curve _____.


A) equals marginal cost; does not exist
B) exceeds marginal cost; does not exist
C) equals marginal cost; is upward-sloping
D) exceeds marginal cost; is perfectly inelastic

E) A) and B)
F) All of the above

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Use the following to answer questions: Figure: The Profit-Maximizing Output and Price Use the following to answer questions: Figure: The Profit-Maximizing Output and Price   -(Figure: The Profit-Maximizing Output and Price)  Look at the figure The Profit-Maximizing Output and Price. Assume that there are no fixed costs and AC = MC = $200. At the profit-maximizing output and price for a monopolist, consumer surplus is: A)  $0. B)  $600. C)  $1,000. D)  $1,600. -(Figure: The Profit-Maximizing Output and Price) Look at the figure The Profit-Maximizing Output and Price. Assume that there are no fixed costs and AC = MC = $200. At the profit-maximizing output and price for a monopolist, consumer surplus is:


A) $0.
B) $600.
C) $1,000.
D) $1,600.

E) B) and C)
F) None of the above

Correct Answer

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Use the following to answer questions: Figure: The Profit-Maximizing Output and Price Use the following to answer questions: Figure: The Profit-Maximizing Output and Price   -(Figure: The Profit-Maximizing Output and Price)  Look at the figure The Profit-Maximizing Output and Price. Assume that there are no fixed costs and AC = MC = $200. The profit-maximizing price for a monopolist is: A)  $800. B)  $200. C)  $600. D)  $1,000. -(Figure: The Profit-Maximizing Output and Price) Look at the figure The Profit-Maximizing Output and Price. Assume that there are no fixed costs and AC = MC = $200. The profit-maximizing price for a monopolist is:


A) $800.
B) $200.
C) $600.
D) $1,000.

E) C) and D)
F) A) and D)

Correct Answer

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C

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