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Excess capacity characterizes firms in monopolistically competitive markets,even in situations of long-run equilibrium.

A) True
B) False

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Which of the following statements is correct?


A) In the long run, both perfectly competitive firms and monopolistically competitive firms operate with excess capacity.
B) A firm operates with excess capacity when, in the long run, its level of output is below the efficient scale.
C) For any firm, efficient scale is the level of output at which the average-total-cost curve is tangent to the demand curve.
D) All of the above are correct.

E) B) and D)
F) A) and D)

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Economists who argue that advertising enhances market efficiency suggest that celebrity advertising signals inferior product quality.

A) True
B) False

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Which of the following is not a characteristic of monopolistic competition?


A) a large number of sellers
B) firms are price takers
C) free entry into the market
D) a differentiated product

E) None of the above
F) All of the above

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Firms that spend a large amount of money on advertising a particular product are likely to be providing consumers with


A) information about the availability of the product.
B) information about product price.
C) a signal of product quality.
D) a good example of wasted resources.

E) All of the above
F) C) and D)

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Figure 16-1. The figure is drawn for a monopolistically competitive firm. Figure 16-1. The figure is drawn for a monopolistically competitive firm.    -Refer to Figure 16-1.Suppose that average total cost is $18 when Q=12.What is the profit-maximizing price and resulting profit? A)  P=$12, profit=$0 B)  P=$18, profit=$72 C)  P=$18, profit=$24 D)  P=$18, profit=$0 -Refer to Figure 16-1.Suppose that average total cost is $18 when Q=12.What is the profit-maximizing price and resulting profit?


A) P=$12, profit=$0
B) P=$18, profit=$72
C) P=$18, profit=$24
D) P=$18, profit=$0

E) A) and B)
F) B) and C)

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The entry of new firms into a monopolistically competitive market is accompanied by


A) both positive and negative externalities.
B) only positive externalities.
C) only negative externalities.
D) only private profit opportunities (no externalities) .

E) A) and D)
F) All of the above

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Oligopoly is characterized by a few sellers offering similar products,whereas monopolistic competition is characterized by many sellers offering differentiated products.

A) True
B) False

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A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?


A) average revenue exceeds marginal revenue
B) marginal revenue exceeds average revenue
C) average revenue is equal to marginal revenue
D) revenue is always maximized along with profit

E) All of the above
F) A) and D)

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The general term for market structures that fall somewhere between monopoly and perfect competition is


A) incomplete markets.
B) imperfectly competitive markets.
C) oligopoly markets.
D) monopolistically competitive markets.

E) B) and C)
F) C) and D)

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Critics of advertising argue that advertising


A) creates desires that otherwise might not exist.
B) hinders competition.
C) often fails to convey substantive information.
D) All of the above are correct.

E) All of the above
F) A) and D)

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Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to $10. Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to $10.    -Refer to Table 16-7.If the firm has a constant marginal cost of $5 per unit,how much profit will the firm earn at the profit-maximizing level of output? A)  $4 B)  $6 C)  $8 D)  $10 -Refer to Table 16-7.If the firm has a constant marginal cost of $5 per unit,how much profit will the firm earn at the profit-maximizing level of output?


A) $4
B) $6
C) $8
D) $10

E) A) and B)
F) All of the above

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The product-variety externality states the benefits to consumers from the introduction of a new product.

A) True
B) False

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Monopolistically competitive firms,like monopoly firms,maximize their profits by charging a price that exceeds marginal cost.

A) True
B) False

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An oligopoly


A) has a concentration ratio of less than 50 percent.
B) is a price taker.
C) is a type of imperfectly competitive market.
D) has many firms rather than just one firm or a few firms.

E) None of the above
F) A) and C)

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.    -Refer to Table 16-2.What is the concentration ratio for Industry C? A)  about 23% B)  about 34% C)  about 43% D)  about 52% -Refer to Table 16-2.What is the concentration ratio for Industry C?


A) about 23%
B) about 34%
C) about 43%
D) about 52%

E) B) and C)
F) A) and B)

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Figure 16-1. The figure is drawn for a monopolistically competitive firm. Figure 16-1. The figure is drawn for a monopolistically competitive firm.    -Refer to Figure 16-1.If the average variable cost is $12 at the profit-maximizing quantity,and if the firm's fixed costs amount to $30,then the firm's maximum profit is A)  $-30. B)  $22. C)  $36. D)  $42. -Refer to Figure 16-1.If the average variable cost is $12 at the profit-maximizing quantity,and if the firm's fixed costs amount to $30,then the firm's maximum profit is


A) $-30.
B) $22.
C) $36.
D) $42.

E) All of the above
F) A) and C)

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When a firm operates with excess capacity,


A) additional production would lower the average total cost.
B) additional production would increase the average total cost.
C) it must be a perfectly competitive firm.
D) it must be a monopolistically competitive firm.

E) A) and B)
F) B) and D)

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The two types of imperfectly competitive markets are


A) markets with differentiated products and monopoly.
B) markets with differentiated products and oligopoly.
C) oligopoly and monopoly.
D) monopolistic competition and oligopoly.

E) A) and D)
F) B) and C)

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Joe's Juice Shop operates in a monopolistically competitive market.Joe's is currently producing where its average total cost is minimized.In the long run we would expect Joe's output to


A) decrease and average total cost to increase.
B) decrease and average total cost to decrease.
C) remain unchanged as Joe's is doing the best it can.
D) increase and average total costs to decrease.

E) All of the above
F) A) and D)

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