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Exam 2: Strategic Management in Hospitality and Tourism

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Question 1

True/False

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Strategic management can help H&T organizations in providing a link between external and internal environments.

A) True
B) False

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Question 2

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Variations in service delivery from customer to customer and from time to time will always occur. Which characteristic of the H&T industry does this describe?

A) Perishability
B) Inseparability
C) Heterogeneity
D) Cost structure

E) B) and C)
F) All of the above

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Question 3

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The presence and participation of customers in the service delivery process is an example of _______.

In what areas do the industry characteristics influence the management practices in H&T organizations?

In what situations can strategic management help H&T organizations?

Which classification of the H&T organization focuses on financial objectives?

The H&T industry is a composite of a number of distinct industries that are closely interrelated and interdependent.

More than 80% of H&T businesses are small and medium sized enterprises (SMEs).

Managing SMEs is the same as managing larger enterprises.

The importance of customer-to-customer interactions in service organizations highlights which characteristic of the H&T industry?

How can we define the H&T industry?

Which of the following are areas where the H&T industry characteristics impact managing H&T firms?

Consumer demand for H&T services exhibits very cyclic behavior over a short period of time. This describes the ______ characteristic of the H&T industry.

Customer-to-customer interactions are not important in the H&T industry.

Which of the following is a threat to the H&T industry?

How much do the unique characteristics of H&T organizations impact the strategic management practices in H&T organizations?

Being served and treated nicely by employees is a major factor in getting repeat customers.

The value of a hotel room will be lost if it is not sold for a night. Which characteristic of the H&T industry does this statement describe?

Strategic management research in our field now use advance research methods.

Tourism is a specific part of hospitality that focuses on providing accommodations and meals for tourists.