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Exam 10: Microcultures

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Question 41

True/False

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The social class in which a consumer is born into is termed as the consumer's achieved status.

A) True
B) False

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Question 42

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The social class into which a consumer is born into is referred to as his/her _____ status.

A) achieved
B) ideal
C) ascribed
D) desired
E) aspired

F) A) and B)
G) None of the above

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Question 43

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According to the kosher diet,dairy products cannot be consumed simultaneously with meat.

The advantage of considering social class in consumer behavior is that all consumers in a social class will act similarly.

Women are more likely to process information based on the way it is framed and on the categories it evokes.

Prisoners are often seen in public picking up trash along interstate highways.Other people can recognize these prisoners because of the green and white striped clothing they wear.This clothing is an example of _____ because it indicates that they are incarcerated individuals who have performed some illegal act in society.

Bicultural consumers express higher ethnocentrism than their counterparts in the native country and thus are less open to products from their new country.

Neer,a second-generation Asian immigrant,has had a close-knit upbringing.He is not as orthodox as his family and has adopted the American culture to some extent.He often has to deal with situations where he has to form preferences based on his Asian culture or American culture.Which of the following terms best describes Neer's situation?

All microcultures have identical and consistent role expectations for its members.

Rodeo,a popular animal-riding sport in Texas,draws huge crowds every time it is organized.However,there are others among them who view the sport as encouraging animal cruelty and hence they stage protests to ban this sport.These people come together and form groups to further the cause of safeguarding animals.Such groups are an example of a(n) _____.

IMMIGRANT SCENARIO Anita, a second-generation-Asian immigrant, just started college. A self-assured girl, she displays none of the self-conscious traits one usually sees in her parents. Unlike Anita, her parents have had it tough with only enough money to make both ends meet. Till the time Anita was born, they could not afford to live in any of the respectable residential neighborhoods. Some of the neighborhood authorities make it mandatory for aspiring residents to submit details like age, ethnicity, sex, occupation, income, region, religion, and gender. Anita has always seen her parents juggle between two world-views whenever they had to make up their minds as they try to negotiate between a perceived sense of guilt for their native country and a perceived sense of loyalty for the host country. Despite their insistence that she joins an Asian community, Anita joined Delta, a sorority for geometry lovers. She has always been passionate about geometry and her membership to Delta, not only defines her on-campus personality, it makes her 'cool' in front of her other peers. -Refer to Immigrant Scenario.Anita joined Delta,a sorority for geometry lovers.She has always been passionate about geometry and her membership to Delta,not only defines her on-campus personality,it makes her 'cool' in front of her other peers.Which of the following terms best describes Anita's decision to join Delta?

Restaurateurs who serve markets with a heterogeneity of religious groups need to be well aware of the dietary restrictions and the sensitivity of these different groups to violations of the restrictions.

BABY BOOMERS SCENARIO The Baby Boomers represent a generational microculture that has lived the same defining moments in history such as post-war affluence and progress. A huge percentage of the Baby Boomers have reached retirement age, but according to a survey, most Americans between the ages of 50 and 55 want to move on to an "encore career" instead of retiring to a life of leisure like previous generations. Many of these encore careers combine income with social impact, meaning these individuals want to do something that can change the world. "Social sector" industry jobs, such as health care, educational services, nonprofits, performing arts, museums, and libraries, are expected to experience robust growth in the next decade, fitting nicely with the aspirations of the Baby Boomer generation. Some Baby Boomers want to get involved with social causes as a way to identify themselves as distinct from their predecessors. The fact that many of them are now pursuing encore careers would mean that they won't have much time to spare in caring for their grandchildren. Their children might be upset because they expect their parents to help with child care just as their grandparents did for their parents. Many of these Baby Boomers have lesser number of grandchildren than earlier generations as most of their children either decide to have no kids or adopt a one-child policy. This makes it possible for their children to maintain a lifestyle similar to their parents even though most of them are not as affluent or well-off as their parents. Many firms that provide services for taking care of the elderly are aware of the spending power of this specific population. The firms are conducting research on the Baby Boomers to assess their needs based on attributes such as age, income, gender, and religion. -Refer to Baby Boomers Scenario.Which of the following would best describe the Baby Boomers as a generational microculture that has lived the same defining moments in history such as post-war affluence and progress?

IMMIGRANT SCENARIO Anita, a second-generation-Asian immigrant, just started college. A self-assured girl, she displays none of the self-conscious traits one usually sees in her parents. Unlike Anita, her parents have had it tough with only enough money to make both ends meet. Till the time Anita was born, they could not afford to live in any of the respectable residential neighborhoods. Some of the neighborhood authorities make it mandatory for aspiring residents to submit details like age, ethnicity, sex, occupation, income, region, religion, and gender. Anita has always seen her parents juggle between two world-views whenever they had to make up their minds as they try to negotiate between a perceived sense of guilt for their native country and a perceived sense of loyalty for the host country. Despite their insistence that she joins an Asian community, Anita joined Delta, a sorority for geometry lovers. She has always been passionate about geometry and her membership to Delta, not only defines her on-campus personality, it makes her 'cool' in front of her other peers. -Refer to Immigrant Scenario.Unlike Anita,her parents have had it tough with only enough money to make both ends meet.Till the time Anita was born,they could not afford to live in any of the respectable residential neighborhoods.Such residences are affordable for certain groups in society,while they are unaffordable for certain others.This categorization of people as "those who can afford" and "those who cannot afford" can best be described as social _____.

Americans who were born before 1928,and whose lives and values were shaped very much by World War II and post-war experiences,belong to the _____.

Traditional advertisements for cookware have always focused on appealing to women consumers.Such advertisements make use of consumer differences arising out of microcultures based on different _____.

Which of the following is true of the Millennials?

List the four major cultural,microcultural,and demographic trends that affect consumer behavior.Discuss any two of them.

When a consumer faces a situation involving conflicting expectations based on cultural expectations,he or she is said to be experiencing _____ conflict.

People who age in the same generation belong to the same cohort.